Sports, Style and Swagger

Last month, in the wake of multiple players testing positive for Covid-19, the league that turned "NBA style" into a thing announced it was postponing its current season. It was one of the first major American institutions to take...

The power of the celebrity fashion line is undeniable. Over the years celebrities have leveraged their star power to launch their own brands, including musicians — take Rihanna’s much hyped Fenty fashion label and now her new brand with LVMH...

New England Patriots head coach Bill Belichick is as famous for his uniform as any coach can be: he’s known for his unique combo of hoodies, sweatshirts with the sleeves cut off, swishy Nike track pants, and a beanie...

There’s an urban legend from Michael Jordan’s rookie season—the one that says Isaiah Thomas convinced the 1985 Eastern Conference All-Stars to freeze MJ out and not give him the ball. There was some sentiment why. One account said some...

There are a lot of things we could say here about Air Jordans, many of which you’ve probably heard before. We could talk about their mystique: how they birthed sneaker culture as we know it; how they irrevocably altered...

LONDON — The loss of brand value during the coronavirus pandemic has been universal: According to the latest report by the brand valuation consultancy Brand Finance, the world’s 500 biggest corporations are set to lose $1 trillion in brand value. The...

LeBron James’ decision to take a $154 million, four-year deal with the Los Angeles Lakers and leave behind his hometown team of the Cleveland Cavaliers has been a boost for Fanatics. Within just three hours of the Lakers’ jerseys emblazoned...

Confidence. Story. Success. These are what Sports Illustrated editor M.J. Day wants readers to take away from this year’s Swimsuit Issue, but is it possible to see anything beyond the pages and pages of scantily clad women? Day thinks so...

I think Stephen Curry got the exact New York City welcome that anyone living here could unfortunately expect. On Thursday night, when the NBA superstar was leaving the unveiling of his Under Armour Curry One after a pretty crazy afterparty, two...