The NBA Season May Be on Hold, but NBA Style Won’t Stop
Last month, in the wake of multiple players testing positive for Covid-19, the league that turned "NBA style" into a thing announced it was postponing its current season. It was one of the first major American institutions to take such a drastic step, and the move was undoubtedly a blow to hoops fans across the globe. No more high-flying...
10 Athletes Who Designed Fashion Brands
The power of the celebrity fashion line is undeniable. Over the years celebrities have leveraged their star power to launch their own brands, including musicians — take Rihanna’s much hyped Fenty fashion label and now her new brand with LVMH Moet Hennessy Louis Vuitton — actors and athletes, including Lionel Messi, who revealed he’s creating an apparel collection to launch...
Bill Belichick, Who Wears Sweats to Work, Has Decided Now Is the Time to Start Dressing
New England Patriots head coach Bill Belichick is as famous for his uniform as any coach can be: he’s known for his unique combo of hoodies, sweatshirts with the sleeves cut off, swishy Nike track pants, and a beanie perched on top of his head maximally askew. In other words, he looks like most of the world does right...
Michael Jordan, Unsung Master of the ’90s Power Suit
There’s an urban legend from Michael Jordan’s rookie season—the one that says Isaiah Thomas convinced the 1985 Eastern Conference All-Stars to freeze MJ out and not give him the ball. There was some sentiment why. One account said some players thought Jordan “was showboating by competing in the dunk show with all his gold chains glittering around his neck,”...
The Definitive Air Jordan Ranking
There are a lot of things we could say here about Air Jordans, many of which you’ve probably heard before. We could talk about their mystique: how they birthed sneaker culture as we know it; how they irrevocably altered the worlds of sports and fashion and marketing; how no other signature line—despite our current cover guy’s claims otherwise—has ever...
Sports Brands Retain Value, While High Street Lags
LONDON — The loss of brand value during the coronavirus pandemic has been universal: According to the latest report by the brand valuation consultancy Brand Finance, the world’s 500 biggest corporations are set to lose $1 trillion in brand value. The apparel sector has been among the hardest hit, with a potential 20 percent decrease in brand value. However, some megabrands,...
LeBron James’ $154 Million LA Lakers Decision Helps Drive Sales for Fanatics
LeBron James’ decision to take a $154 million, four-year deal with the Los Angeles Lakers and leave behind his hometown team of the Cleveland Cavaliers has been a boost for Fanatics. Within just three hours of the Lakers’ jerseys emblazoned with his name going live on Fanatics’ site Sunday night, the athletic company had an all-time Top-10 NBA day (that...
Is the Sports Illustrated Swimsuit Issue Still Relevant?
Confidence. Story. Success. These are what Sports Illustrated editor M.J. Day wants readers to take away from this year’s Swimsuit Issue, but is it possible to see anything beyond the pages and pages of scantily clad women? Day thinks so and said this year’s selection of three women for three different covers — entrepreneur and model Tyra Banks; U.S. Women’s...
Stephen Curry got Sneaker Jacked!
I think Stephen Curry got the exact New York City welcome that anyone living here could unfortunately expect. On Thursday night, when the NBA superstar was leaving the unveiling of his Under Armour Curry One after a pretty crazy afterparty, two pairs of his new kicks were jacked. The "Candy Reign" Curry 1 and the Charlotte Hornets-inspired color way for his...
